Scholastic Book Fairs® holds the Big Event warehouse book sale every summer in locations nationwide.
Each year the look is re-branded. I used hand-lettering for the title as well as various hand-drawn elements
to create a light, whimsical feel. The campaign includes posters, letters, a postcard and invites.
 
Lounge poster
Indoor poster
Goal chart
Direct Mail Postcard front
Direct Mail Postcard back
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